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TAPS Considers Bus Side Advertising for Local Match Funding

Aug. 20--In an effort to increase local funding for transit operations, TAPS Public Transit is considering possible exterior advertising for its bus fleet. The topic was discussed briefly Monday during a meeting of the TAPS Board of Directors in an item related to the proposed rates, though no action was taken. TAPS staff will now look at drafting protocol and procedures to bring the item back before the board for approval. "I think this is a positive way for us to be proactive in raising local revenue so we can continue to increase local transit service," Transdev General Manager Josh Walker said. Walker said the transit agency previously used advertising on the sides of its buses when it was a larger organization as a way to earn additional revenue. With a recent focus on increasing its local match funding, Walker said he wanted to renew the practice. The proposed rates for the advertising range from $100 to $500 per month per vehicle based on the size, location and length of time the advertisement runs. Walker said he determined this rate based on a survey of transit organizations of similar size. This does not include the cost for installation and purchase of the vinyl signage, he said. Leading into the proposal, Walker said he experimented with advertising in Wise County with a local non-profit.

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